How Makers Get Online Sales Every Day

How Makers Get Online Sales Every Day

If you're a maker looking to generate online sales every day on your own website, you've come to the right place. In this blog post, I'll share effective strategies and tips to help you attract your perfect customer, get the right eyes on your website, build meaningful customer relationships, and ultimately make consistent sales.

If you haven't launched your brand yet, refer to my previous blog post on how to start your handmade brand online.

Find Your Audience

To start, it's crucial to define your target audience. If you don't know who your ideal buyer is yet, download my free Perfect Customer Blueprint, which will guide you in identifying the key characteristics you need to craft the perfect marketing messages. Understanding their preferences, demographics, and behaviors will help you make progress faster.

Consistent Social Media

Social media is a powerful tool for reaching a national (and even international audience) for your handmade products. If coming up with enough content to keep your feed fresh and engaging sounds daunting, check out my Social Media Planner to maintain a consistent presence across your favorite platforms. Regularly share engaging and informative content that showcases your products and connects with your audience. Encourage interaction, respond to comments, and build a community around your brand to grow your reach quickly.

Consider utilizing paid ads to raise awareness for your brand. Platforms like Facebook and Instagram offer effective targeting options that allow you to reach new people who have never heard of your brand before. And investment of just $1-$3 each day in engagement and video view ads can help you build your audience more quickly than by using organic social media alone.

Drive Traffic to Your Website

Once you've built an audience, you'll need to start driving traffic to your website. Consistently share links to your products on your social media channels, making it easy for your audience to discover and purchase from your website.  You may also want to consider inexpensive social media ads that direct users to your website's product pages.

Once you get people to your website, it is important to collect email addresses from your potential customers. Email marketing is a powerful tool to drive high-quality traffic to your website. Send out weekly emails that provide valuable content, showcase new products, and offer exclusive discounts or incentives to visit your website. 

Build a Relationship with Potential Customers

Continuously engage with your audience through consistent social media posts that inspire, educate, and entertain. Share behind-the-scenes glimpses of your creative process, highlight customer testimonials, and provide helpful tips related to your products. Refer to the Social Media Planner for more guidance on crafting engaging content.

Retargeting ads are another effective way to re-engage potential customers who have visited your website but haven't made a purchase yet. By displaying personalized ads to these individuals as they browse the web, you can remind them of your brand and products, encouraging them to return and make a purchase. Consider utilizing the Facebook Audience Network, and Google Ads if you' d like to maximize your relationship building with retargeting ads.

Make the Sale

Once someone finds your brand, browses your website, and builds a relationship with you, they might finally make a purchase! If you've gone through all the steps above, but your find that your website conversion rate is consistently less than 2%, you may want to check out my DIY Home Page Audit to ensure that you don't have anything blocking prospective buyers form making a purchase. 

Continue the Relationship with Existing Customers

After someone makes their first purchase with you, it's more important than ever to continue nurturing your relationship with that customer. Consistently engage with them through social media, sharing inspirational and educational posts. Refer to the Social Media Planner if you're not sure what to post. Continue sending weekly emails, and consider using retargeting ads to get your best customers to buy again and again.

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When you focus on building an engaged audience, driving traffic to your website, and building and maintaining a relationship with your customers, you can create a system that effortlessly brings you online sales every day. With consistency, creativity, and a customer-centered approach, you can finally build the lifestyle you've been dreaming of.

Want an even deeper dive into this system for daily sales? Learn how you can work with me here.

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