How to Start a Handmade Brand

How to Start a Handmade Brand

Are you an aspiring entrepreneur with a passion for creating? Do you want to transform your hobby into a thriving online business? Look no further! In this blog post, I will walk you through the essential steps to launch your handmade dream.

Decide on Your Target Audience 

Understanding your target audience is crucial for any business. Take a moment to download our free Perfect Customer Blueprint to identify your ideal customers. This resource will help you gain insights into their preferences, demographics, and buying behaviors, allowing you to tailor your products and marketing efforts accordingly.

Decide What You Will Sell

Next, it's time to determine what handmade products you'll offer. Consider your passions, skills, and what people are asking for. Research trends and niches that align with your interests, ensuring there is a market for your products. It's essential to strike a balance between your creativity, what you can reasonable make on a large scale, and what your perfect customer is looking for.

Build Your Brand

Establishing a strong brand identity is crucial for attracting customers and differentiating yourself from other makers who serve your niche. Start by giving your business a name that reflects what you'll make, and/or who it's for. (Remember, in business, it's always about what your customer wants to hear, not what you want to say ;) ) Decide on your brand voice, whether it's serious, funny, irreverent, professional, or friendly. This voice will shape your communication style.

To convey your brand choose colors and fonts that align with it. Opt for a consistent color palette and fonts that reflect your brand's personality. Additionally, create a memorable but simple logo that speaks to what you'll sell and who it's for, or reach out to a digital artist who can create one for you. 

Build Your Website

Creating an engaging and user-friendly website is vital for your online business. Consider using an e-commerce platform like Shopify to get up and running right away. If you need help with this, check out my DIY Shopify Starter Guide.  Build a clean and intuitive website that aligns with your brand's aesthetic, making it easy for visitors to navigate and make purchases. Remember, only about 1% of the people who visit your website will make a purchase and most people will need to visit your site multiple times before their ready to buy.  It's a good idea to build out a way for people to leave their contact info (including an incentive for them to do so) so you can start building a relationship with them until they feel comfortable shopping on your new site.

Make a Marketing Plan

Now that your business is ready to go live, it's time to spread the word and attract customers. Crafting a solid marketing plan is essential for promoting your handmade products effectively. Check out my Social Media Planner, which will give you a system to effortlessly create months of content that is tailored to your brands values, voice, and your handmade products.

In addition to social media, explore other marketing avenues such as influencer collaborations, email marketing, content creation, and search engine optimization (SEO). Tailor your marketing efforts to reach your target audience and build brand awareness. Remember, consistency and authenticity are key when connecting with potential customers.

How to start a handmade business mentorship for makers by Kelly Barth

Congratulations on taking the first steps towards starting your online business selling handmade products! By following these essential steps, you'll be well on your way to building a successful brand. Remember, entrepreneurship is a journey, so embrace the learning process and adapt as you go. With dedication, creativity, and a passion for your craft, you can turn your artistic hobby into a business that supports the lifestyle you've been dreaming of. 

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